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Detroit Pistons Reveal Plans for Bar Serving Courtside Ticket Holders

Access will be limited to fans in rows 1-3 at Little Caesars Arena

An artist rendering shows a bar with standing tables behind the basket on a basketball court
An artist rendering of the courtside bar, which will serve liquor, beer, and appetizers
Rendering courtesy of the Detroit Pistons

Detroit Pistons fans with premium courtside seats won’t have to venture far to get food or beverages this season.

The Pistons plan to open a full-service courtside bar three rows behind the basket near the visiting team’s bench at Little Caesars Arena. Called the CURE Insurance Courtside Club, it’s billed as the first open-air bar of its kind inside an NBA arena. CURE is a New Jersey-based auto insurance carrier.

The full bar will have liquor, beer, and a menu of appetizers, according to the team’s site. There will be bartenders, but no table service, and the bar won’t be open during concerts and Red Wings games. Access is limited to fans with tickets in the first three rows, some of the priciest seats in the house.

Rendering of a bar behind the visiting team basket at Little Caesars. It has branding from CURE Insurance.
A rendering of the full-service courtside bar, which will sit three rows behind the basket near the visiting team’s bench
Rendering courtesy of the Detroit Pistons

A rendering of the floor of the Pistons at Little Caesars Arena. It shows the bar close to courtside behind the basket
A rendering shows the location of the bar behind the visitors’ bench
Rendering courtesy of the Detroit Pistons

“As our fans return to Little Caesars Arena this fall in full force for the first time in nearly 18 months, the club is one of many new amenities that will welcome them back to Detroit Basketball,” the NBA team said in a release.

Pre-season for the Pistons starts Dec. 11. Season tickets in the first three rows run from $13,860 to $72,600. Fans can join an email signup list for more information.

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