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Faygo’s New Flavor; an LGBTQ Cereal for Kellogg’s; Altes’ Comeback

Just in time for summer, Pride Month, and the Fourth of July

A bottle of Faygo Firework
Faygo’s new Firework tastes like the frozen Bomb Pops

Faygo, Detroit’s iconic pop brand, has launched a new flavor, just in time for summer.

The company said Monday that it added “Firework” to its lineup on 50 flavors, describing it as “the perfect combination of fruity and sweet with flavors of cherry, blue raspberry, and lime.”

The new pop has no caffeine and tastes exactly like the frozen Bomb Pops you loved from the ice cream trucks of your youth. There’s even an image of the frozen red-white-and-blue popsicle on the bottle.

“For 114 years, Faygo has been an innovator in the pop world and we are very proud to add Firework to our distinctive line of over 50 flavors,” Al Chittaro, president of Faygo Beverages, said in a news release.

Each bottle of Firework, which is available in Midwestern stores and online for a limited time, has a QR code to scan with a smartphone that will take users to FaygoCantStopThePop.com. The company also says it will launch a TikTok channel this summer.

Faygo has been manufactured at 3579 Gratiot Ave. on Detroit’s east side since 1935.

A Fruity, Glittery Cereal From Kellogg’s

If you’re looking for a more celebratory way to start your day during Pride Month, Kellogg’s can help: it’s released a “Together with Pride” cereal, launched in collaboration with GLAAD.

Resembling heart-shaped Froot Loops, the berry-flavored cereal has a glitter coating. The box shows a number of Kellogg’s cereal characters — Tony the Tiger, Toucan Sam, Snap, Crackle, and Pop, while a Frosted Mini Wheat waves a Pride flag. The rainbow-colored cereal hit stores just ahead of Pride Month in June. For the first time, the Battle Creek-based company has created Together With Pride animated stickers on Instagram and Facebook, so fans can show a little “Pride” on their posts all year.

“We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table,” Priscilla Koranteng, a Kellogg’s vice president, said in a company statement.

Detroit Resurrects Altes!

It’s official! Altes is back! Thanks to all who witnessed the resurrection on Easter Saturday and participated in the Hunt! And best of all you can now find Altes beer in over 200 neighborhood bars and stores throughout SE Michigan! Altes is Back! Now in stores and bars. Help spread the word - when you see Altes Original Detroit Lager out there, please post a pic and tag Altes Beer! Cheers!

Posted by Altes Beer on Tuesday, April 30, 2019

Altes Lager on the Shelves at Meijer

Altes was the beer of choice for many Detroiters by the time Prohibition hit in 1919 and was a best-seller until the 1990s. Then it disappeared, along with a lot of other cheap, German-style pilsner and lager producers that were popular here. Now you can find Altes Original Detroit Lager on the shelves of Meijer stores.

Three friends — Eric Stief, Carl Erickson, and Pat Kruse — grew up drinking the lager on their canoeing trips years ago and had the idea of bringing the Detroit brand back a few years ago.

They first brewed their Bavarian-style lager at home, then linked up with Traffic Jam & Snug for a trial run that lasted several years. Now, its large-scale production and canning has ramped up and resulted in a distribution deal with Meijer. The Bavarian-style Lager beer was once a sponsor of the Detroit Lions and the Detroit Tigers.

Meijer

1301 West 8 Mile Rd., Detroit, MI 48203 (313) 369-5200 Visit Website

Traffic Jam & Snug

511 West Canfield Street, , MI 48201 (313) 831-9470 Visit Website

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