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Short’s Brewing Company Teams Up With the Tourism Bureau for a ‘Pure Michigan’ Beer

Plus, Bowlero adds a mid-century cocktail bar in Royal Oak

A a Short’s-banded six pack of bottled beer in with a green, orange, and yellow illustration of Michigan with the Upper Peninsula shaped like a leaf.
The Pure Michigan IPA.
Shorts Brewing Company [Courtesy photo]
Brenna Houck is a Cities Manager for the Eater network. She previously edited Eater Detroit and reported for Eater. You can follow her on the internet at @brennahouck.

For its next trick, a Michigan brewery is working with the tourism bureau

The Pure Michigan campaign from the state tourism bureau has been all about stunts this year. In April, the agency released an album with sounds from 10 Michigan state parks. Now, the group is working with Short’s Brewing Company on the release of a new collaboration fall beer with Travel Michigan called the Pure Michigan Autumn IPA. The beer uses Michigan hops and malt as well as yeast from a supplier in the Upper Peninsula, per a release. Pure Michigan beer is scheduled for release at Short’s on October 4 followed by a wider release on October 6 in stores.

Refurbished Royal Oak bowling alley adds cocktails

Bowlero Lanes & Lounge, which reopened this summer in Royal Oak after an extensive renovation, is now preparing to unveil its mid-century cocktail lounge with a party on from 6 p.m. to 9 p.m. on Wednesday, September 25. The menu at Bowlero Lounge will feature options like French 75s, the 7/10 Split, and a non-alcoholic cocktail called the Disco Lemonade. Admission is $30, which includes three cocktails, snacks, and live music and DJs playing mid-century pop, tiki percussion, and exotica music.

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