Detroit is about to get its own stock market-inspired beer bar. The founders of the Kalamazoo Beer Exchange have leased space inside the Stevens Building at 1258 Washington Blvd., Crain’s reports.
The original Kalamazoo Beer Exchange is modeled after the stock market with a supply-and-demand format. TVs throughout the building list the prices of the extensive draft beer list. If customers begin to purchase one listed beer more than the others the price on that beer rises and then falls when demand for the beer decreases. Occasionally the market “crashes” and the prices also tank for a limited time.
The owners declined to provide specifics on the opening timeline or the design for the new Detroit Beer Exchange outpost. MLCC liquor licensing records suggest that the location will feature two bars. It also holds a license for to-go beer sales. The original Kalamazoo restaurant features 28 taps, cocktails, and items like BLT sandwiches and chicken pot pie.
When Detroit Beer Exchange eventually opens, it will join other similar concepts in the area. The Dow opened in Birmingham in 2017. At the time, the format and name were so comparable that the Kalamazoo Beer Exchange filed a lawsuit against the Dow to get the owners to drop “beer exchange” from the name.
Stay tuned for more updates on Detroit Beer Exchange as the project moves forward.