Ferndale’s beloved scoop shop Treat Dreams closed for renovations today as it embarks on a new partnership with metro Detroit baking company D’Vine Cookies. The ice cream company’s founder Scott Moloney has struck a deal with D’Vine founder Rebecca Abel to bring both dessert shops under one roof at 22965 Woodward Ave. as Treat Dreams Dessert Emporium.
Construction on the project is slated to begin today with plans to give the 4,000-square-foot shop a major facelift, per a release. It’s set to reopen this spring, when the weather is more conducive to eating a whole lot of ice cream. The updated dessert cafe will feature high ceilings, modern industrial decor, exposed brick walls, and a mixture of indoor-outdoor seating. The shop will also feature space for private parties and a gift shop.
In addition to the renovation, Abel and Moloney will also be revamping the menu. The pair tease five-pound ice cream sandwiches and traditional handheld ice cream sandwiches called “petite dreams” as well as fancy hot cocoa and “Instagram-worthy sundaes” with molten chocolate-filled syringes.
Treat Dreams will continue to operate business as usual at its Midtown outpost. D’Vine also plans to continue serving baked cookies and edible cookie dough at its kiosk in the New Center One Building. The pair also plan to operate side-by-side at a stand inside Ferndale’s Rust Belt Market beginning on Friday, January 18. Stay tuned for more updates on the project as it moves forward.
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