Reilly Craft Creamery Unveils Pop-Up Soft Serve Stand in Eastern Market

The soft serve trend has now fully taken hold in Detroit’s restaurant scene and local ice cream purveyor Reilly Craft Creamery is throwing its hat in the game with a new stand devoted to the frozen dessert. The shop called Cold Truth debuted on Saturday, May 19, in the alley behind Trinosophes in Eastern Market.

Reilly Craft Creamery founder Chris Reilly tells Eater that the Cold Truth team will be slinging soft-serve every Saturday during the summer with a more official opening this coming weekend during the Movement music festival. Cold Truth will also be traveling to Electric Forest this year. “Trinosophes was kind and supportive enough to let us activate the space,” Reilly says of the location.

Cold Truth’s organic soft serve menu features flavors like sea salt caramel, vegan raspberry, cold brew coffee, and vegan chocolate deluxe. Patrons can also opt for a swirl of salted caramel and cold brew or vegan raspberry and vegan chocolate. The ice cream is served in a cup or a freshly made waffle cone and can be accented with items like green tea Pocky or a chip made with Sanders dark chocolate. Cones start at $5.

Cold Truth is the second official Reilly Craft Creamery location to debut this year. The ice cream company sells pints at a number of retail locations throughout metro Detroit and also recently debuted an ice cream counter inside Folk in Corktown. In addition to Cold Truth, Trinosophes also recently struck a deal with Warda Pâtisserie to open a pastry counter inside the existing cafe storefront.

Cold Truth opens from 1 p.m. to 6 p.m. on Saturdays in the alley behind Trinosophes at 1464 Gratiot Ave.

• Reilly Craft Creamery Website [Official]
• Why Is Soft Serve on So Many Restaurant Menus? [E]
• All Pop-ups Coverage [ED]