DoorDash Enters Metro Detroit’s Food Delivery Arms Race

DoorDash, an on-demand food delivery app, launches in metro Detroit today with service to cities in Oakland and Macomb counties. The California-based company has partnerships with more than 1,500 local restaurants, according to a release, including Shield’s Pizza, Hunter House Hamburgers, and Market North End.

The app, unfortunately, skips over Detroit proper and cities like Royal Oak and Ferndale. Service will be available in Novi, Farmington Hills, Birmingham, Clawson, Troy, Rochester Hills, Sterling Heights, Mount Clemens, and Warren. The company also has partnerships with national chains like Granite City Brewery and PF Chang’s. DoorDash is offering $5 off orders of $15 or more in February with the code DASHDETROIT.

This is the latest on-demand app to enter Detroit’s food delivery market. UberEats unveiled its service in Detroit and the greater metro area in November and other services such as Seamless/GrubHub and Flash Delivery have been around for more than a year.

While the service may be convenient, DoorDash has been accused in the past of misrepresenting their relationship with restaurants by featuring their menus and logos without the business’ permission while charging delivery fees and higher menu prices (the company has pledged to be more transparent about its inflated prices). In November 2015, In-N-Out Burger filed a lawsuit against the delivery service for using its food and trademarks without the chain’s permission. Meanwhile, DoorDash is working on new ways to service its customers such as launching a dedicated delivery-only kitchen.

• All DeliveryWire Coverage [ED]