It’s been a big month for the Shinola Hotel, which is finally beginning to lift the veil on its lineup of food, beverage, and retail projects. Restaurant hitmakers NoHo Hospitality confirmed to Eater earlier this week that the group will be opening a beer hall called the Brakeman and an outpost of its New York cocktail lounge Evening Bar to the property. The restaurant group has now revealed its third project, a “urban Italian neighborhood restaurant” called San Morello.
A representative for NoHo Hospitality tells Eater the restaurant developed by James Beard Award-winning chef Andrew Carmellini will be “influenced by the coastal towns of southern Italy and Sicily” with a menu that features “wood-fired dishes, pizzas, and house-made pastas.” San Morello will be the second largest of NoHo’s three confirmed projects at the Shinola Hotel, according to Crain’s. The Italian eatery will occupy 3,700 square feet, while the Brakeman (whose name is an allusion to a style of Shinola watch) will occupy 5,500 square feet. The cocktail bar will be the smallest space at 800 square feet.
NoHo Hospitality and the Shinola Hotel are currently hiring. In addition to the restaurants, local juice company Drought is relocating its downtown store to the hotel. The food and beverage companies will also join new retail including a location of Madewell. The Shinola Hotel is being developed by Bedrock in collaboration with the high-end retailer. It’s on track to open in December.
• Italian Restaurant, Beer Hall Coming to Shinola Hotel in Detroit [Crain’s]
• The Shinola Hotel Is Getting a Beer Hall [ED]
• Peek at the Bar Heading to Detroit’s Shinola Hotel [ED]
• Madewell Set to Open in Downtown Detroit [CDET]
• All Shinola Hotel Coverage [ED]