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Ford Field Steps Up Its Food Game With El Asador, Flowers of Vietnam, and More

The $100 million stadium renovation includes expanded concessions

Jacksonville Jaguars v Detroit Lions Photo by Dave Reginek/Getty Images

When Lions fans step into Ford Field in August they’ll be welcomed by El Asador, Flowers of Vietnam, some brand new bars, and even more Slows Bar-B-Q. During a tour of the football stadium’s massive $100 million renovation this morning, the Detroit Lions revealed new details about the updated concessions lineup that will be unveiled next month.

The north side club, accessible to both club and suites membership holders, has been outfitted with an cluster of fresh food and beverage options designed to rival the south side suite’s traditionally more expansive concessions offerings.

While the complete roster of food vendors hasn’t been officially confirmed, sources close to the project tell Eater that a new taco restaurant be operated by Southwest Detroit eatery El Asador. Flowers of Vietnam also previously confirmed its intentions to open an outlet on the north side of the stadium serving a limited menu with Korean-fried wings, banh mi, and papaya salad. Those two restaurants will be joined by a pizza vendor (there’s even a Lions-themed Italian pizza oven in the suites area). Visitors can also expect to find staples like pretzels, popcorn, hot dogs, beer, wine, and craft cocktails in the area.

On the fifth level of the north side of the stadium near the GridIron Club, the Lions are in the process of building out the Miller Lite Taproom — a 200-seat bar with beer, a rotating food menu, and views of the field.

The south side suites haven’t been neglected either. Detroit-centric staples like The Sugar House, Russell Street Deli, and Mercury Burger Bar will be joined by a new bloody mary bar and a second outpost of El Asador’s taco counter.

Elsewhere in the stadium, Streats of Detroit concession stands are being converted into another location of Slows To-Go and a grab-and-go shop selling beer and snacks called The Cooler. A restaurant formerly called The Breadstick will be renamed The Blitz.

The Corner Bar is also undergoing significant renovations with large video screens expected to blanket the walls behind the bar. An events space called Social and a Blue Moon Bar are also included in the renovations.

The Lions concessions are also trying to up their game on the novelty food end. A representative for the stadium says that last year’s giant blue doughnut was a big hit among football fans and hints that they have “big shoes to fill” with this season’s one-off menu item. Stay tuned for more updates on stadium concessions closer to the season opener.

Flowers of Vietnam Outpost Lands Inside Ford Field [ED]
Detroit Lions Reveal Plans to Update Ford Field Bars and Lounges [ED]
All Ford Field Coverage [ED]
All Sports Coverage [ED]

Ford Field

2000 Brush Street, , MI 48226 (313) 262-2000 Visit Website

The Sugar House

2130 Michigan Avenue, , MI 48216 (313) 962-0123 Visit Website

Flowers of Vietnam

4440 Vernor Highway, , MI 48209 (313) 554-2085 Visit Website

El Asador Steakhouse

1312 Springwells Street, , MI 48209 (313) 297-2360 Visit Website

Russell Street Deli

2465 Russell Street, , MI 48207 (313) 567-2900 Visit Website

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