New Order Coffee Debuts Brush Park Cafe on Wednesday

New Order Coffee, a new cafe in Brush Park, debuts on Wednesday, July 19 at the corner of Woodward and Watson Street. The shop offers a wide range of house-roasted coffees and espresso drinks, cold brew, tea and lattes flavored with cereal-infused milk, M&M chocolate ganache, and marshmallows.

The 2,000-square-foot space, next to Grey Ghost, was designed by Et al. Collaborative and features a bright and modern look with high ceilings, white counters and walls, and white birch wood. The cafe also includes 24-seat heated patio as well as an 8-seat private meeting space.

New Order Coffee is operated by former Roasting Plant Detroit owner Elizabeth Rose in collaboration with Roast Plant alums Patrick Seeney and Tyler Martin. Speaking with Eater in June, the management described New Order as aiming to fill the space between third wave coffee shops and quick-serve chains like Starbucks. The cafe roasts all of its own beans using an electric, fluid bed air roaster and offers a roast bar where customers can purchase beans roasted with their preferred brewing method in mind. The cafe also employs some automation to help move customers more quickly through the line.

Michelle and Chris Gerard

Following the debut of the Detroit cafe, New Order plans to work on building out its former Ferndale “coffee lab” into a second shop. The company also has plans to open a third location within the next two years — possibly in the suburbs north of Ferndale along Woodward Avenue. Stay tuned.

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• Facebook/New Order Coffee

New Order Coffee is located at 3100 Woodward. The cafe’s hours will likely be flexible for the next several weeks.

Correction: A previous version of this story reported an incorrect opening date.

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