Celebrity-backed burger chain Wahlburgers is gearing up for the next wave of its Midwest expansion with plans to bring restaurants to “existing and future” Meijer grocery store sites across Michigan and Ohio, according to a release.
In addition to the brick-and-mortar restaurants, Wahlburgers is also expected to dispatch food trucks to various Meijer locations.
Wahlburgers announced the partnership with the Grand Rapids-based retailer on Thursday. Actor and co-owner Mark Wahlberg is touring Meijers in Taylor and Royal Oak on Friday to promote the new projects.
Based in Boston, Wahlburgers is owned by brothers Mark, Donnie, and Paul Wahlberg and has an A&E reality show by the same name.
Back in 2016, Wahlburgers confirmed its intensions to open 12 locations in Michigan and Ohio over five years. The first Michigan outpost landed in downtown Detroit in 2016. More locations are already in the works in Taylor and at the new Beaumont development in Royal Oak.
• Performance Inspired Nutrition, Wahlburgers Announce New Relationship With Meijer [Official]
• Wahlburgers Plots Major Midwest Expansion [ED]
• Mark Wahlberg Casually Reveals Plans for Two More Metro Detroit Wahlburgers Restaurants [ED]
• All Wahlburgers Coverage [ED]