The brand will offer “be more traditional style, higher-end bonbons,” Nader tells the Free Press. “We'll be doing the high-gloss look that's been going on and I don't think anyone is doing them in the Detroit area.”
The chocolates will sell for between $3 and $4 a piece and will come in a “really opulent-looking box,” according to Breazeale.
The pair along with partner Jennifer Gratz have acquired a 3,000-square-foot production facility in Redford and are also searching for a retail space in Detroit. The company is focusing on building a wholesale business. In the meantime, the Guilt Chocolates team is developing a special bonbon for Flowers of Vietnam, which will be available when the restaurant opens to the public in January.
Guilt Chocolates joins other homegrown chocolate companies including Gayle’s Chocolates in Royal Oak and Hamtramck’s Bon Bon Bon.