Metro Detroit burger fans, brace for another bout of long lines: Shake Shack’s Troy outpost debuts on October 25. The restaurant doors will open at 850 W. Big Beaver Rd. near The Somerset Collection at 11 a.m., according to a release.
The Troy location will be Shake Shack’s second foray into Michigan’s market. The New York-born chain opened its first location in downtown Detroit in February attracting huge crowds and 45 minute wait times.
The company is known for fresh, hormone and antibiotic-free burgers with an almost crunchy caramelized sear, as well as Chick’n Shack fried chicken sandwiches, flat-top grilled hot dogs, and crinkle cut fries.
Like its counterpart in Detroit, the Troy Shack will also offer a lineup frozen custard “concretes” flavored with Southeast Michigan products such as the Pie Oh My which features seasonal Sister Pie pies. One special to the location is the Concrete of Troy — a vanilla custard concrete with salted caramel sauce, Zingerman’s Buenos Aires dulce de leche brownie, and chocolate sprinkles.
Shake Shack also offers beer and wine including some local breweries such as Odd Side Ales, Shorts Brewing Company, and Griffin Claw Brewing Company.
As part of the opening, the first 75 people in line at 11 a.m. next Wednesday will score a free Concrete of Troy — so basically plan on getting in line now.
• Shake Shack Plots Second Metro Detroit Outpost [ED]
• All the Vital Updates on Shake Shack's Detroit Invasion [ED]
• All Openings Coverage [ED]