With a name that sounds like a mission statement more than a business, one might expect big things from Detroit’s forthcoming micro roaster and cafe, New Order Coffee. The ambitious startup was announced last summer as the answer to one of the remaining vacancies in the sprawling former Ye Olde Butcher Shoppe (now Crystal Lofts).
Developed by former Roasting Plant employees Patrick Seeney and Elizabeth Rose and coffee industry veteran Tyler Martin, the cafe has been billed as an ultra-personalized roastery capable of preparing beans to customers’ specifications and serving coffee brewed by-the-cup. However, since that brief release, the company has kept relatively mum on their progress and plans for the space beyond the occasional social media teaser of a Ferndale “coffee lab.”
Eater recently caught up with the team to garnish some fresh intel on what Detroit coffee lovers can expect when New Order debuts this spring:
1. About the Brush Park space: New Order is working with design firm et al. (Selden Standard, Astro Coffee) on the interior of the Detroit location. The 2,000-square-foot cafe will feature 35 seats indoors and an additional 23-seats on an indoor/outdoor heated patio. New Order will also have an 8-seat “cupping room” that will also double as rentable space.
2. New Order will feature a custom “roast bar”: The cafes will offer house roasts, but customers will also have the opportunity to work with staff on personalizing their own beans at the “roast bar.” The method will take patrons’ preferred brewing method into mind when preparing the beans with the whole roasting process taking approximately 10 minutes. “Our aim with custom roasting is to democratize an industry that tends to tell you that their way is the best way or the only way.”
3. New Order will use an electric roasting system: While many roasteries use drum roaster system, New Order plans to use an electric, small-batch fluid bed air roaster which the team says will allow them to produce custom roasts on-demand. “We truly believe that electric roasting produces brighter, leaner, more aromatic, and most importantly, better tasting coffees.”
4. A second cafe is in the works: Initially New Order was focused on launching the Midtown location, but the team has since expanded to a “coffee lab” located on Nine Mile next to The Rust Belt Market. The lab, according to representatives from New Order, is being used as an office for developing the cafe’s different roast profiles as well as creating its recipes for pastries and drinks. Once the Brush Park location debuts in Detroit, the team plans to focus on building out the lab as a second full-fledged roastery and cafe.
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