Detroit’s Joe Muer Seafood Plots National Expansion

The iconic Joe Muer Seafood brand has big plans to transport its ocean-centric fare beyond Detroit’s borders. According to Birmingham Eccentric the Joe Vicari Restaurant Group (operator of Joe Muer’s and Andiamo) is slated to open multiple locations of the high-end seafood concept over the next several years in Bloomfield Hills, Las Vegas, and Nashville. The company says it's also exploring real estate in the Grand Rapids area.

The original Joe Muer’s was a destination eatery during Detroit’s industry heyday, but shuttered in the late-80s. However, in 2011 restaurateur Joe Vicari struck a deal with Joe Muer III to revive the iconic concept — albeit with a somewhat fresher look — in the Renaissance Center. In metro Detroit, Downtown Publications first-reports that the Bloomfield Hills location will replace the vacancy left by Northern Lakes Seafood Restaurant in the Kingsley Inn (soon-to-become a Doubletree by Hilton). The 200-seat Ron & Roman-designed eatery is expected to offer a nearly identical menu to the Detroit location with classic surf-and-turf dishes, sushi, and a raw bar. The eatery is slated to debut in February, with the Nevada and Tennessee establishments to follow next year.

• Joe Muer Seafood Opening on Woodward in Bloomfield [Birmingham Eccentric]

• Joe Muer's Coming to Kingsley Inn [Downtown Publications]

• Kingsley Inn Owners Plan New Brand, Look, Restaurant [Crain’s]

• All Expansions Coverage [ED]

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