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New Holland Strikes Deal With Pabst For National Beer Distribution

Plus, Jolly Pumpkin and North Peak eye a Bay City expansion

Facebook/New Holland

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BEER HERE — Michigan craft brewery New Holland could gain wider distribution nationally through a new partnership with Pabst. The company insists the agreement isn’t a merger or a buyout, but rather an avenue to get the beer brand in front of new consumers. [Detroit News]

EXPANSIONS — Maxcel Hardy, the founder of forthcoming food stall COOP, says he’s purchased a plot of land for a garden to provide ingredients for his restaurant. The chef say he aims to launch four additional restaurants within the next five years and is developing a social justice foundation called Spark the Change. [BLAC Detroit]

CHARITYWIRE — Ferndale sister restaurants Public House and Imperial are giving back this season with a 12 Days of Christmas Charity Drive. Every day through December 23 both restaurants will donate $1 to area charities when diners purchase specific menu items. [EaterWire]

EXPANSIONS — Jolly Pumpkin and North Peak could be taking their booze business to Bay City. The parent company, Northern United Brewing Co., recently filed an application for a liquor license as well as an entertainment and outdoor service permit. The addresses are located in the former Stein House and Atrium restaurant spaces. [MLive]

All EaterWire Coverage [ED]

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