Sandwich chain, Tubby's, has acquired a majority stake in Just Baked cupcakes, the company announced in a pun-filled statement to Crain's. Just Baked will be the "icing on our cake," Tubby's CEO Robert Pagenes says. The sandwich chain plans to add cupcakes to its dessert menu and may even bring in other Michigan brands. Trademarks, recipes, and rights to future franchise locations are included in the deal. Just Baked founders Todd and Pam Turkin will stay on as consultants.
As recently as 20011, Just Baked was planning a rapid expansion with planned locations throughout Michigan and Ohio. However, since last summer the chain has been shrinking, giving up on franchises and markets as well as closing stores across the metro area.