Treat Dreams' Scott Moloney is expanding his reach far beyond his two ice cream parlors and forthcoming Clawson barbecue restaurant. The entrepreneur tells Crain's he's purchased food truck brand Jacques' Tacos , is planning two more Treat Dreams locations for next year, is launching a line of fruit pops, and creating a new hospitality group Fire & Ice. If that isn't enough, he's considering going into the wholesale business and reveals that a third food brand is in the works. "There's more opportunity than I have the ability to focus on right now," Moloney says.
Possible locations for the future Treat Dreams include Ann Arbor, Rochester, Plymouth, West Bloomfield, Grosse Pointe, and Royal Oak. Moloney says he'll likely make his decisions next fall.
Treat Dreams' new Dream Pops will debut at the Birmingham Farmers Market this month. The pops will initially be made in traditional molds while the company awaits specialized equipment. With the expansion, Moloney is also adding a new commissary kitchen in Madison Heights and is looking into more property in Ferndale. Woodpile BBQ Shack is expected to debut this summer in Clawson. [Crain's]