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All that work this morning wasn't just for show. The general manager at Treat Dreams tells Eater that the Midtown ice cream shop is preparing for a soft opening this weekend (maybe even tonight). Throughout the day, workers could be seen at the Cass Avenue shop setting up the space and removing tags from outdoor chairs and tables.
Update, 05/01, 6:38 p.m.: Treat Dreams will open its doors in Midtown at 7 p.m. tonight.
Wow. What a beautiful night for ice cream. Midtown, are you up for it?? We open our doors for the first time at...
Posted by Treat Dreams on Friday, May 1, 2015
