Metro Detroit Starbucks coffee shops are pouring cold brew coffee for the first time today. On March 12, the coffee giant told Eater National it would launch cold brew as a new year-round menu item in 2,800 stores across the Northeast Mid-Atlantic, New York metro area, and Midwest regions where customers apparently drink the most iced coffee.
Cold brew coffee has become trendy in recent years. The process in which ground coffee is brewed in cold-to-room temperature water for up to 24 hours is said to create a smoother, less acidic, and, often, more caffeinated concentrate. Recently a small Detroit startup, Tomo Coffee Co., launched a crowdfunding campaign to sell cold-brew by bicycle.
The Starbucks' method for cold-brew calls for their blend of Latin American and African coffee grounds to steep for 20 hours in cool water. Starbucks shops will carry limited quantities of the beverage — enough for 40 grande-sized cups per day. No decaf version is available, but in true Starbucks fashion, customers may customize their coffee with different syrup and milk options.