Shelby Township's Ashby's Sterling Creamery is fed-up with Michigan's pot hole-ridden roads. With the ground thawing and pothole season in full effect, the shop is getting proactive with the release of their Michigan Pot Hole flavor, reports DBusiness. One percent of the sales from the ice cream — a mixture of chocolate ice cream, black-tar fudge, cookies, and chocolate fudge cups — will be donated to road repairs.
"We thought, if we are going to do this, let's have some fun with it and keep the conversation going about getting these roads fixed," Dianne Tunison, a representative for Ashby's Sterling tells DBusiness.
The Detroit Free Press reached out to MDOT regarding the creamery's plan. "We're looking at another brutal pothole season affecting state and local roads," says communications director Jeff Cranson. "If eating ice cream can help fund repairs, why not?"
Ashby's Sterling Ice Cream has multiple locations across Michigan. The flavor will be available starting in April according to DBusiness.