Downtown's latest wine centric addition House of Pure Vin soft opens tomorrow at noon. Co-founder Regina Gaines says the shop is about 95 percent complete and ready to debut ahead of the hectic holiday season. A Hatch Detroit semi-finalist, House of Pure Vin is currently stocked with about 2,000 bottles from 489 brands and the owners hope to expand their stock to 8,000 bottles by next year. Approximately 100 of those brands represent Michigan producers, Gaines adds. While the store won't initially offer tastings, the owners confirm that House of Pure Vin is aiming to host daily tastings starting in mid-December.
The shop's partners looked to architect Christian Unversagt of M1DTW to design the space in a way that was "distinctive with a blue collar feel." Unversagt gave the 3,100-square-foot space cork wall accents and specialty wine displays that prevent staining when bottles inevitably break. Other items were custom designed by local and Midwestern craftsmen. "We did a lot to try to keep the energy local," Gaines says. As a minority, woman-owned business in Detroit, Pure Vin's owners desire to create an welcoming environment. "What we didn't want to do is be luxurious and uninviting," she explains.
House of Pure Vin will open daily from noon to 9 p.m. Monday through Thursday; noon to 11 p.m. on Fridays and Saturdays; and from 11 a.m. to 7 p.m. on Sundays during the holiday season.