Falling Down Beer Co. Turns One

On March 29th Falling Down Beer Company in Warren celebrated their first birthday. New to distribution, the brewery located on 2270 E. 10 Mile Road, is an infant in the craft beer community. However, co-owners Mark Larson and George Lang have more than 25 years of brewing experience between them and it reflects in Falling Down's lineup.

"We were taking homemade beer to parties and friends' houses just for fun," Larson said. "Then people started asking us to make them kegs. We were brewing two or three a week." The owners started building-out the facility in July 2012, and renovated it in attempt to turn a flapjack diner into a brewpub with signature sandwiches and popular Reuben egg rolls.

"Our business plan began with the brew pub and providing local beer and food to our customers. We've received so much support that we were able to brew for distribution earlier than anticipated," said Larson. "We didn't start with distribution right away because I wanted to make sure each recipe was one that can be re-created the same way each time."

Grid View

The birthday party featured a variety of small batches released on a schedule, and a variety of food and drink specials. The eight standard batches included Chiller's Revenge Amber Ale, Irish Session Ale, 10 Mile Brown, FnA Stout, Ninja Chicken Pale Ale, Rye My Donkey Saison, and Vampire Bunnies Cherry Blonde.
Small batches were tapped at 11am, 3pm, and 7pm and featured Milk Stout, Aussie Pale Ale, American (Hoppy) Amber, Black IPA, Chocolate Cherry Stout, Peanut Butter Stout, and Chili Pepper Stout.

"What makes our beers so unique is what we use to make them," said Brewer Eric Stephenson. "Most peanut butter cup stouts are made with real peanuts or syrups, both of which make the beer too sweet. By using peanut butter powder we're able to use all natural ingredients that still provide a great flavor. We use that philosophy in all of our dishes and brews."

Detroit Beer Press created custom coasters with a 1940's Kelsey Press through the event as the sounds of Mad Rabbit, Bus Stop Poets, and Otter River filled the brewery.

"We were so excited to see so many founding members, friends, and new customers in the brewery to celebrate with us," said Mark Larson "And we can only continue upward from here with a possible expansion in our future."-by Courtney Ochab [Full disclosure: Courtney Ochab is a co-owner of Detroit Beer Press]
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